₹1 Crore+ Real Estate Lead Generation System — Google Ads Playbook for Property Sales

Learn how to build a Google Search Ads system designed to attract, qualify, and convert serious buyers for ₹1 crore+ properties.

This practical playbook takes you through the complete process — from setting up your Google Ads campaign and choosing high-intent keywords to qualifying leads, conducting advisor calls, arranging site visits, and tracking bookings.

Instead of focusing only on cheap leads, the system is designed around qualified buyers, site visits, and measurable sales outcomes.

What's Inside

✓ Google Ads Campaign Setup
Learn the recommended campaign structure, targeting, budget, bidding and launch settings for a controlled Search campaign.

✓ High-Intent Keyword Strategy
Build keyword groups around location, property type, budget, project and purchase intent — with a focus on intent before search volume.

✓ Negative Keyword System
Reduce wasted ad spend by identifying irrelevant searches and continuously improving your negative keyword list.

✓ Ad Copy That Pre-Qualifies Buyers
Use practical headline, description, sitelink and callout examples designed to attract relevant prospects rather than everyone searching for property.

✓ Landing Page Framework
Understand exactly what your property landing page should contain — including price context, trust elements, property information, FAQs and qualification forms.

✓ Buyer Qualification Questionnaire
Filter prospects based on budget, location, purchase purpose, buying timeline, financing and property requirements.

✓ Lead Scoring & Routing System
Prioritise leads based on buying timeline, budget, location fit, financing and decision-maker availability, with a simple Hot/Warm/Nurture routing framework.

✓ Claude AI Prompts
Get ready-to-use prompts for creating and refining your real-estate landing page copy using verified project information.

✓ Landing Page Creation Prompts
Includes prompts for generating a responsive HTML/CSS/JavaScript landing page suitable for hosting on Hostinger.

✓ Lead Tracking & Measurement
Track the complete funnel from form submission → qualified lead → site visit → booking, rather than measuring only raw leads.

✓ First 14-Day Optimisation Process
Know what to check during the initial campaign period and how to improve targeting, search terms, ads and qualification.

✓ Weekly Performance Dashboard
Track spend, clicks, CPC, leads, qualified leads, cost per qualified lead, site visits, bookings, response time and search waste.

✓ Troubleshooting Framework
Identify what to fix when you have clicks but no leads, cheap leads but no qualified buyers, calls but no site visits, or site visits but no bookings.

Who Is This For?

This guide is designed for:

• Real-estate agents
• Property brokers
• Channel partners
• Independent real-estate consultants
• Small developer sales teams
• Professionals selling residential properties priced at ₹1 crore and above

The guide assumes you have a specific property/project, verified information and the ability to respond quickly to enquiries.